Is Email Marketing Working for Teens?
I just came across an interesting post from Aweber, the market leader in autoresponder services.
They organized a survey with the question “What Do Teens Really Think Of Email?”
It’s a question driven by a lot of discussions on the importance of email marketing in the Internet Marketing Community, because the so called “guru’s” are loosing out “big time” on their open-rates, responsiveness, and unsubscribe level of their email subscribers list.
For most of them email marketing is going down, or at least the results from their email marketing campaigns, as well as the number of subscribers. However this has nothing to do with email marketing in itself, but all with the way they do it.
If you send one pitch after the other to buy buy buy, flooding someones email box, this comes over as spam or email harassment, no? I got on some of these guru list’s myself, and I was sick to dead of the way they send email after email.
Like everyone else, we are getting more and more emails flooding our inboxes, at a point that it becomes a joke. I have also been through these reactions of frustrations where you just unsubscribe to all these lists. However, the email senders that really have added some value, are the ones that survived.
And that’s the point I want to address in this short post. If someone is telling you that email marketing is dead, walk away. Even if most Internet Marketers are expanding their presence in many new directions like social media, mobile marketing, etc. most still make a big part of their income through their email list, and so will you if you add value to your emails and how you connect with your subscriber list.
Now, I have personally little to no experience with marketing to teenagers, but if you do, you might need to build trust in other environments first. Social Media sites like Facebook and the likes are probably your best bet to start communicating with you teenage target group. However, there should be no doubt that the way to keep in touch with them in a way that you are communicating one-on-one with them could still be done through email.
For example, if your target group are teenagers crazy about online or computer games, they would have no problem learning more from you through email communication.
Here’s an infographic of the survey and Teens’ take on email:
Data and infographic by AWeber Email Marketing
What’s Really Working in Email Marketing
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Email Marketing By the Numbers: How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level
by: Chris Baggott
publisher: Wiley, published: 2007-04-20
ASIN: 0470122455
EAN: 9780470122457
sales rank: 59586
price: $13.65 (new), $4.99 (used)
Praise for EMAIL MARKETING by the NUM8ERS
“At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog ‘Email Marketing Best Practices,’ clearly explains how to make your campaigns perform measurably better. The secret’s in your test results.”
—Anne Holland, President, MarketingSherpa
“Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you’ll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.”
—Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK
“Baggott’s wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.”
—Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing
“Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.”
—Scott Burkey, Business Development Executive, Definition 6
“Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.”
—Scott Maxwell, founder, OpenView Venture Partners
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